Up to 67% Off + Free Shipping 002200

The Midlife Report

Women Over 50 Tell Me Their Saggy, Crepey Skin Is Firm Again. No Retinol. Here are 7 reasons why.

PRIMA Firming Serum, an olive glass dropper bottle of golden serum

Every week a woman sits in my office, tugs her collar down and shows me her neck. Crepey. Loose. Her jaw has gone soft, and her skin is dry by lunch whatever she puts on it. Most have a retinol at home that burned them. Then one comes back and her husband has asked what she's had done. Nothing. It's one serum I now tell almost every patient over 50 about. Here's why.

Dr. Rachel BennettDermatologist

Midlife women's health

A woman in her 50s smiling at her firm jawline in the bathroom mirror

1. Crepey Skin Looks Firm Again

The first thing my patients notice is the mirror. The jaw has an edge again and the neck stops folding when they look down. Her skin still feels soft at bedtime, not tight by lunch. They had been buying three products for dry, saggy and crepey skin. This one serum goes on all of it, every day.

Before, a woman frowning at her soft jawline in the mirror. After, the same woman with a firmer jaw, her husband smiling behind her

2. They Ask What She's Had Done

This is the line I hear most, almost word for word: "My husband asked if I'd had something done." She hadn't. He asked before she told him anything. No needles, no filler, no week of hiding a red, peeling face. Just a jaw and neck that look like hers again, and people notice before you say a word. Friends, sisters, the woman at the checkout. Believe me, they ask.

A golden drop of serum on skin, with the collagen loss figure

3. Retinol Was Never Built for You

Retinol works by irritating your skin so it repairs itself. That pays off on thick, 30-year-old skin. After menopause you lose up to 30% of your collagen in five years, and thin skin has nothing left to repair with. You get the burn and the peeling, and the sag carries on. This is daily support for the collagen menopause switched off, with no burn.

Before, a crepey, folded neck. After, the same neck smoother and firmer

Before After

4. No More Hiding Your Neck

One patient told me she hadn't worn a V-neck since her daughter's wedding. Turtlenecks, scarves, the chin-down selfie. Because this goes on your face, jaw and neck in the same minute, the part you've been hiding gets the same care. Most creams stop at the jawline. This one keeps going.

A woman smoothing serum along her jaw and down her neck

5. One Minute a Day

A few drops, smoothed over your face, along your jaw and down your neck. About a minute. Fragrance-free. No burn, no peeling, nothing to wait out.

PRIMA Firming Serum beside a pile of creams and a syringe

6. Cheaper Than Botox, Retinol and a Drawer of Neck Creams

What are you spending now to hold your face up? The retinol, the neck cream, the eye cream, the peel kit, maybe Botox every three months. Most of my patients have tried at least three. On the 3-pack it comes to under $20 a month, and one serum does what the whole drawer couldn't. No needles. No burn. Nothing to recover from.

Three bottles of PRIMA Firming Serum on a bathroom shelf

7. 65,000+ Women Put Down Their Retinol

When I first mentioned it, I assumed my patients would try one bottle and wait. They didn't. Over 65,000 women have ordered it, and the 3-pack is the one most pick. One bottle is a month of daily use, and three is the 90 days I tell every woman to give it. She sees it in the mirror first. Then she tells her sisters.

67%OFF

Buy 2 Get 1 FREE

+ FREE Shipping

My patients were skeptical too. Use it every day for a year. If your skin isn't firmer, your money comes back.

Try Prima Now1-Year Money Back, Even If Used Up

Why 65,000+ Women Keep It by the Mirror

(5/5) Verified Buyer

I am a 46 year old woman with a very basic/inexpensive skincare routine, no Botox, etc and my skin looks just as good as my friends who spend thousands at Medispas.

(5/5) Verified Buyer

The BEST, most delicious overnight serum I have tried. Makes my skin feel soft and dewy. Not drying like Retinol. LOVE it!

(5/5) Verified Buyer

I’m only on week one but I swear I can see a difference! I bought an expensive neck cream from my dermatologist and have been using it for months and saw no difference. A friend recommended this and I had no real expectations but good god almighty it’s working! I only wish I’d found it before I dropped 150$ on a neck cream that did nothing!

(5/5) Verified Buyer

This serum saved my face and my sanity. Menopause was brutal for my face skin. I was looking in the mirror and could not believe it. I was quite desperate and wasted a lot of money before finding Prima's firming serum.

(5/5) Verified Buyer

I am very post menopausal and dry itchy skin was driving me nuts! Tried so many moisturizers and by 11 or noon couldn't even tell i had used anything. This is still there at bed time!

(5/5) Verified Buyer

I've tried many high-quality, branded neck creams with good reviews, but I came back to Prima because this brandseems to work better with my skin. With this serum, I've seen some sublte improvement in my neck's crepiness. With other creams, there was nothing beyond moisturization for my skin.

Why Retinol Is Yesterday's Answer After 50

Feature

RETINOL

Built for skin after 50

No burning or peeling

Gentle on thin, dry skin

Firms face, jaw and neck

No purge to push through

1-year money back

Loved by 65,000+ women

Ready for a Firm Jaw and Neck Again?

Join 65,000+ women who put down the retinol and picked up one serum. One minute a day on your face, jaw and neck. And the next time someone asks what you've had done, you can just smile.

Firms face, jaw and neck
No burn, no peeling
One minute a day
Up to 67% off today

Try Prima Now

A woman in her 60s at home holding PRIMA Firming Serum and smiling

Get Up to 67% Off

Loved by 65,000+ women