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Kept daily by 65,000+ women

Your skin was never the problem. Every tube you bought for it was.

Antifungals are built to kill. Washes and wipes are built to strip and to scent. Anti itch creams are built to numb. None of that is what dry, thin, sore skin ever needed. Prima is five organic things and nothing else: olive oil, beeswax, avocado oil, honey and propolis, sea buckthorn. No fragrance. No hormones. No steroids.

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30 days, or you get your money back.

Why the last five failed and it wasn't your skin

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Why the last five failed and it wasn't your skin

Read what they were built to do. An antifungal is built to kill a fungus. A wash is built to strip. A wipe is built to scent. An anti itch cream is built to numb a nerve ending. Every one of those is a demolition job, and every one of them landed on skin that was only ever dry, thin and sore.

The labels do not protect you either. A review of 34 feminine hygiene wipes found contact allergens in every single product tested, including the ones sold as natural, sensitive and gentle. In one unscented version the fragrance had simply been swapped for scented botanicals: same allergens, new names on the back. Nobody polices those words. So the skin never gets one calm day to recover.

Kill, or keep. Yours needs keeping.

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Kill, or keep. Yours needs keeping.

There are only two things a product can do to skin like this. It can attack something: a fungus, a smell, a nerve ending. Or it can put something back and then leave the skin alone to do the rest. Built to kill, or built to keep. Prima was only ever built to keep.

  • What the drawer does:
  • Treats the flare, stops, and waits for it to come back.
  • Puts fragrance and botanicals on skin that is already raw.
  • Costs you another twenty dollars to sting you again.
  • What keeping looks like:
  • Skin that feels softer and calmer by the day.
  • Sitting down without the wince. Jeans back on.
  • Sleeping through the night instead of scratching.

Built to keep. Not built to kill.

Prima against everything else in that bathroom drawer.

Us

Them

BUILT TO KEEP

Not to kill or clean.

NOTHING HIDDEN

The whole label, printed.

NO FRAGRANCE

Nothing added for smell.

BUILT FOR EVERY DAY

Not just when it flares.

30-DAY MONEY BACK

If it stings, it's on us.

TRY IT RISK FREE

Five organic things, read the label in seconds.

Organic olive oil. Organic beeswax. Organic avocado oil. An organic honey and propolis blend. Organic sea buckthorn oil. That is the whole label, in order, and you can read all of it without looking anything up. No fragrance. No hormones. No steroids. Nothing built to kill anything.

Sitting down

The wince when you sit is the first thing you stop noticing.

Jeans again

Jeans back on instead of another week living in leggings.

The whole night

Skin calm enough to sleep through, instead of waking up to scratch.

In your bag

Lip-balm sized, twist-up, external. It goes where you go, so you actually use it.

How to use it.

Clean, dry skin. Outside only. Daily.

Twist it up

Twist it up

Half a turn, no more. It goes on soft, so there is nothing to rub in and nothing to wipe off afterwards.

Where it's sore

Where it's sore

Outside only, on clean dry skin. Straight from the stick or with a finger, whichever you would rather. Then get dressed.

Then tomorrow

Then tomorrow

That is the entire method. It lives in your bag, not the bathroom cabinet, because the things in your bag are the things that get used.

Twist it up

Twist it up

Half a turn, no more. It goes on soft, so there is nothing to rub in and nothing to wipe off afterwards.

Where it's sore

Where it's sore

Outside only, on clean dry skin. Straight from the stick or with a finger, whichever you would rather. Then get dressed.

Then tomorrow

Then tomorrow

That is the entire method. It lives in your bag, not the bathroom cabinet, because the things in your bag are the things that get used.

The women who keep reaching for it, in their own words.

Rated 4.9/5 by 65,000+ women who use it daily.

Built to keep, thirty days to find out.

Nothing in this was built to kill anything. Five organic things, printed on the label, no fragrance, no hormones, no steroids, on skin that only ever needed keeping. Use it every day for thirty days. If it is not the thing you keep reaching for, email us and take your money back. You keep the stick.

TRY IT RISK FREE
100% Satisfaction
Fast Shipping
Easy Returns

Built to keep, thirty days to find out.

Nothing in this was built to kill anything. Five organic things, printed on the label, no fragrance, no hormones, no steroids, on skin that only ever needed keeping. Use it every day for thirty days. If it is not the thing you keep reaching for, email us and take your money back. You keep the stick.

TRY IT RISK FREE
100% Satisfaction
Fast Shipping
Easy Returns