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Dry skin by lunch? Soft, comfortable skin all day.

Midlife skin gets drier. It feels tight by noon, and the cream you put on this morning is long gone. PRIMA LipStick is a soft balm in a twist-up stick: every ingredient organic, no fragrance, no mess. Swipe it on right after your face. 15 seconds, and you stay soft and comfortable all day.

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30-day money back guarantee

Your skin changed. Your moisturizer didn't.

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Your skin changed. Your moisturizer didn't.

Somewhere in your 40s or 50s, your skin started to feel drier. Tight by lunch. Rough where it used to be smooth. You tried the jar cream at the back of the cabinet. Greasy, and it got on your clothes. You tried the nice lotion. It smelled lovely, and it stung.

It was never your fault. Those products were made for other jobs. Prima was made for this one: plain, organic moisture with no fragrance, in a stick you use right after your face, without thinking. Gentle enough for your most delicate skin.

Sound familiar? Dry skin starts to run your day.

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Sound familiar? Dry skin starts to run your day.

Dry skin feels small until it isn't. It nags at you at work, at the store, out with friends. You think about it more than you want to. LipStick puts a soft layer of moisture on the dry spots, so you stop noticing and get on with your day.

  • Before Prima
  • Tight, dry skin by lunch
  • Greasy cream on your clothes
  • Scented lotion that stings
  • A messy jar in the cabinet
  • With Prima
  • Soft and comfortable all day
  • A thin swipe, no greasy film
  • No fragrance at all
  • Twist, swipe, done in 15 seconds

Why the stick beats the jar

Same daily habit. None of the mess.

Prima

Jar creams

FRAGRANCE

None, so nothing to sting

INGREDIENTS

All organic, all on the label

MESS

No jar, no lid, nothing to wipe

TIME

15 to 20 seconds, then done

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Made for midlife skin One small step, all day comfort

You already care for your face every day. LipStick is the same easy habit for the rest of your dry skin. It adds moisture where skin is lacking it and keeps you comfortable from your first coffee to the end of the day. No fragrance, no fuss.

Soft all day

Rich, buttery moisture for skin that has gone dry and tight.

All organic

Olive oil, beeswax, avocado oil, a honey blend and sea buckthorn oil.

No fragrance

Nothing scented, nothing to sting. Gentle on sensitive skin.

15 seconds

Twist, swipe, done. Fits in your purse, your desk or your travel bag.

Your new 15 seconds after your face

Right after your face, in the routine you already have.

Twist

Twist

After your face cream, twist the stick up a little. It's lip-balm size, small and easy to hold.

Swipe

Swipe

Glide a thin layer over any dry skin. It goes on soft and buttery, with no greasy film.

Done

Done

Cap it and get on with your day. Comfortable at breakfast, still comfortable at dinner.

Twist

Twist

After your face cream, twist the stick up a little. It's lip-balm size, small and easy to hold.

Swipe

Swipe

Glide a thin layer over any dry skin. It goes on soft and buttery, with no greasy film.

Done

Done

Cap it and get on with your day. Comfortable at breakfast, still comfortable at dinner.

Part of their every day

From our customers

Comfortable skin, or your money back

Use LipStick every day for 30 days. If your skin does not feel softer and more comfortable, or you just don't love it, you get your money back. One payment, nothing more. The risk is ours, not yours.

Try it risk free
30-day money back
Free US shipping $50+
Buy 2, get 1 free

Comfortable skin, or your money back

Use LipStick every day for 30 days. If your skin does not feel softer and more comfortable, or you just don't love it, you get your money back. One payment, nothing more. The risk is ours, not yours.

Try it risk free
30-day money back
Free US shipping $50+
Buy 2, get 1 free